For Fiore Natural Deodorant, we created a soft, relatable, and feminine brand with a focus on clean beauty. Our goal was to subtly highlight its natural, eco-friendly ingredients while remaining fresh and approachable. Through brand strategy, branding, packaging, and brand collateral, we crafted an identity that resonates with Fiore’s commitment to clean beauty and self-care. The result is a feminine, adorable brand that connects with a conscious, beauty-loving audience.